Privacy Policy


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:
PO Box 474 396
Dubai, UAE


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies.

Google analytics:
Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not:

_session_id, unique token, sessional, allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits.

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.

_secure_session_id, unique token, sessional storefront_digest, unique token, indefinite; if the shop has a password, this is used to determine if the current visitor has access.

PREF, persistent for a very short period, set by Google and tracks who visits the store and from where


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at or mailing us at:
[Re: Privacy Policy]
PO Box 474 396
Dubai, UAE

Hello From Nastya

What smart mums are saying about us...

THANK YOU! This is THE product I've been waiting for. After five months of using the Smart Eco-Station instead of baby wipes, my baby’s bum skin is so soft and smooth that I only wish I knew about it earlier.
Tahani, mother of 3, Bahrain

★ ★ ★ ★ ★ is amazing! I got matching undies and I couldn't be happier! I've spent a lot of $$ in the past which has been a complete OVERpayment, but is worth every Dirhams.
Oxana, mother of 1, Dubai

★ ★ ★ ★ ★

By far this is the best selection of affordable breastfeeding clothes I found online in Dubai. I feel good when I wear something nice that’s also practical. Breastfeeding is a beautiful thing, and was the perfect choice to support it.
Mira, mother of 2, Dubai

★ ★ ★ ★ ★

I spend most of my time with my lovely daughter (and a little one on the way)…and I like to wear comfortable clothes that are functional and easy to maintain… checked all those boxes for me! Thanks Nastya!
Charlotte, mother of 2, Dubai

★ ★ ★ ★ ★

Take A Picture With Your Products and email it for your chance to win!

Happy Smart Mum In Night Flowers Elegant Dress Happy Smart Mum In Midnight Flower Dark Blue Dress Happy Smart Mum In Modern Tunic Light Dress Happy Smart Mom In Count My Dots Dress Happy Smart Mum In Simply Happy Blue Flowers Dress Happy Smart Mum In Off The Shoulder Light Denim Dress Happy Smart Mum In Vintage French Tank Top Happy Smart Mum In Everyday Gorgeous Summer Coral Dress Happy Smart Mum Holding Brand New Smart Eco-Station Happy Smart Mum In Spring Flowers Elegant Dress Happy Smart Mum In Dark Blue Open Shoulder Elegant Dress Happy Smart Mum In Cheeky Chic Everday Blue Dress Happy Smart Mum Happy Smart Mum In Beautiful Between The Lines Long Dress Happy Smart Mum In Beautiful Between The Lines Long Dress
Size Guide

Size Guide

If your size is Sold Out, please let us know via the product page or Contact Us! No obligation to buy it later…we’re just happy to know when something is missing! 

We recommend you select clothes based on your pre-maternity size or one size up if you feel you gained more weight than average. 

Please read our Size & Fit recommendations for each item as models may vary in fit.

Please Contact Us if you are not sure about your size, we LOVE to hear from you!

Clothing International Size Chart:

Smart Mother Size XS S M L XL XXL
US 4 6 8 10 12 14
Japan 7 9 11 13 15 17
UK/AUS/NZ 8 10 12 14 16 18
France/EU 36 38 40 42 44 46
Italy 40 42 44 46 48 50
Russia 42 44 46 48 50 52

Panties Hips Size Chart:

Smart Mother Size XS S M L XL
Hips in Inches 34 36 38 40 42
Hips in Centimetres 85 90 95 100 105

Bras International Size Chart:

Smart Mother
65B 30B 30B 80B 0B 8B
65C 30C 30C 80C 0C 8C
65D 30D 30D 80D 0D 8D
65E 30DD 30DD/E 80E 0DD 8E
65F 30E 30DDD/F 80F 0E 8F
65G 30F 30G 80G 0F 8G
65H 30FF 30H 80H 0FF 8H
Smart Mother
70B 32A 32B 85B 1A 10B
70C 32C 32C 85C 1C 10C
70D 32D 32D 85D 1D 10D
70E 32DD 32DD/E 85E 1DD 10E
70F 32E 32DDD/F 85F 1E 10F
70G 32F 32G 85G 1F 10G
70H 32FF 32H 85H 1FF 10H
Smart Mother
75B 34B 34B 90B 2B 12B
75C 34C 34C 90C 2C 12C
75D 34D 34D 90D 2D 12D
75E 34DD 34DD/E 90E 2DD 12E
75F 34E 34DDD/F 90F 2E 12F
75G 34F 34G 90G 2F 12G
75H 34FF 34H 90H 2FF 12H
Smart Mother
80B 36B 36B 95B 3B 14B
80C 36C 36C 95C 3C 14C
80D 36D 36D 95D 3D 14D
80E 36DD 36DD/E 95E 3DD 14E
80F 36E 36DDD/F 95F 3E 14F
80G 36F 36G 95G 3F 14G
80H 36FF 36H 95H 3FF 14H
Smart Mother
85B 38B 38B 100B 4B 16B
85C 38C 38C 100C 4C 16C
85D 38D 38D 100D 4D 16D
85E 38DD 38DD/E 100E 4DD 16E
85F 38E 38DDD/F 100F 4E 16F
85G 38F 38G 100G 4F 16G
85H 38FF 38H 100H 4FF 16H
Smart Mother
90B 40B 40B 105B 5B 18B
90C 40C 40C 105C 5C 18C
90D 40D 40D 105D 5D 18D
90E 40DD 40DD/E 105E 5DD 18E
90F 40E 40DD/F 105F 5E 18F
90G 40F 40G 105G 5F 18G
90H 40FF 40H 105H 5FF 18H